Hello, Trouble. It’s been a while since we last met. But I know you’re still out there. And I have a feeling you’re looking for me. You wish I’d forget ya.. don’t ya trouble? Perhaps it is you that has forgotten me. Perhaps I need to come find you. Remind you who I am.
Start with a simple idea. Think. Think more. Drink coffee. Stop thinking, start doing. Hatch a design. Kill the design. More coffee.
Design something totally original. Okay, not that original. This original. Now it’s time to make something. Do it again. And again.
That’s good. Kick out the committees. Call in the engineers. Call in the car guys. Call in the nerds. Not those nerds. Those nerds.
Blow off lunch. Blow off dinner. Blow off weekends. Sleep. We’re okay. That’s enough sleep. More coffee.
Build a prototype. Mold it. Shape it. Hate it. Start over. Build another prototype. Mold it. Shape it. Love it. That’s good.
Kick out the committees again. Why? Because they lead to compromise, and compromise leads to this.
Okay, back to it. More coffee. Give it some kick. Give it more power. More power. Never too much power. Give it 40 MPG. No, 41.
Give it a smartphone app that can start the engine. Give it a huge display. Bigger. No, bigger. Good. Give it a starting price under 16 grand.
Uh oh, the finance guys. “You can’t do that.” Kick out the finance guys. Take it to the track. Tweak. Tweak. Tweak. Tweak. Stop.
Take it to the car shows. Call the critics. Call the marketing team. Win some awards. Get a celebrity endorser. Hmm. No. No. No. No. Yes! He’s perfect. “I am?” Yes, you are.
Making a groundbreaking car. It’s that easy.